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Digital Media Experience



Introducing the new standard for how convention centers showcase events. The Boston Convention & Exhibition Center's new digital outdoor Media Tower and indoor Video Wall are the first of their kind in the industry and will give your attendees an experience that no other convention venue can.

As they approach the BCEC, visitors are greeted by the nearly 80-foot-tall Media Tower along Summer Street, which provides stunning presence with full-motion video. The architecturally unique multi-screen Tower announces events at the BCEC to an audience of more than 100,000 pedestrians and motorists. At more than 3,000 square feet, with a whopping 2.3 million LED lights , sponsors and exhibitors are now able to give their brands life in the Boston skyline and reach a new audience in the South Boston Waterfront, Boston's most innovative and rapidly developing neighborhood.

Upon entering the BCEC through the north entrance, guests are transfixed by the new focal point of the main lobby: the 2,000-square-foot Video Wall. Spanning more than 150 feet in width, the central section of the north entrance, the Video Wall provides a breathtaking canvas for show management, sponsors and exhibitors. Brought to life with dynamic video and animated content, including event names and logos, schedules, transportation and more, the Video Wall is an engaging resource for guests seeking information about your event, the MCCA's courtesy services, and more.

"Arriving at the convention center to a vibrant screen lit up with a beautifully animated ‘Welcome to Boston, Orgill' video is a welcome unlike that of any other venue. The BCEC's Video Wall is a wonderful new way to update our attendees, advertise sessions, and get creative with our messaging. It was well received and enjoyed by all at our Fall Dealer Market this year."
Steve East
Vice President of Advertising for Orgill, Inc.

The two displays will be offered as a "value-added" package for exhibitors to enhance events, and tie in perfectly with our existing network of 33 plasma screens throughout the facility. When the digital displays aren't endorsing events, they will serve as a vivid medium for third-party advertising as well promoting local community events. In doing so, they are positioned to become true icons of the Waterfront District.

For Events and Advertising:
Download a PDF about the digital displays here
Event clients should contact your BCEC Event Manager for more information, or Patrick McCavanagh of Orange Barrel Media, the MCCA's digital media specialists:

Patrick McCavanagh
pmccavanagh at orangebarrelmedia.com
617.954.2083 (o)
773.495.2469 (c)

For community organizations with an upcoming public event:
Contact Robert O’Shea, the MCCA’s Community Liaison
Roshea at massconvention.com
617.954.2328

For Event Content Creators:
Download templates and technical specs for digital displays here


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